Create impacts that Matter.
Matter was founded in 2024 with a purpose of solving complex problems and to find opportunities through strategic development.
At Matter, we believe in collaboration. Together with our partners we help societies, organisations and businesses to thrive within the planetary boundaries.
Our combined expertise areas are:
Business + Design + Future + Humans + Nature + Society + Technology
Our founders

Liisa Karttunen
Co-founder

I have over 20 years of experience integrating strategic design, human insight and digital transformation methods into service development across multiple industries.
Specialised in business consulting, I master the range of competencies needed to advance innovative projects with organisations aiming to increase sustainability and impacts.
I have a background in a cleantech venture team and I’ve contributed to many future scenario processes as well as pioneered the implementation of sustainable lifestyles.

Jonna Tötterman
CEO, Co-founder

I have a broad experience helping both international and Finnish businesses, organisations, networks and ecosystems in solving complex challenges with strategic business development, crafting clarity during uncertainty, creating future visions, finding new directions, and developing solutions that the world needs.
My specialty is to combine futures and systems thinking, human understanding, behaviour change, positive leadership for creating long lasting impacts for the planet, society, humans, and our businesses.
Our partners
At Matter, we believe in collaboration. With our partners we can create positive impacts for our customers and the planet.

Trail Openers is a green ICT pioneer for digital development and optimisation.
www.trailopeners.com

Gut Studio is a creative brand, content and advertising agency.
www.gut.fi
